08 July 2016

OGX Anti-breakage+ Keratin oil shampoo & conditioner – a chubby deal

This is the first time I have purchased anything from this brand. After hearing good words about this keratin line particularly, I thought I'd try it since I was out of shampoo & conditioner anyway.

The bottles look the same, chubby and pretty nice sturdy plastic. I paid 9.99 € (ca 10.95 USD; 8.44 GBP), which is not too much for a 385 ml 13 US flOz I think. Especially considering a comparably good shampoo and conditioner I have been using most of the time costs me 1.6-2.2 times the price.

First thing said, I have to mention my hair has endured constant coloring and bleaching for about 15+ years; it's long and has thin Nordic hair, which there is quite plenty sticking out of my head. My biggest problems are knots and dryness. So anything that helps me get rid of knotting gets my praise. And surprise-surprise, OGX delivers in that and every other sense! I have used them for three times now and so far so good (let's hope it will continue). I like that when I apply the conditioner my hair smooths out INSTANTLY, like a miracle. I have to work with the knotting tendencies, but there is no conditioner that I know takes away the knots that form in my hair.

I'm not a huge fan of the strong and sweet chemical scent, but it'll fade away and doesn't bother me after I've rinsed it out. Ingredients list reveals it's not the most organic product (as one might assume by the name OGX), but the package is said to be "eco-friendly, manufactured from materials containing recycled post-consumer resins".

One thing I have noticed during this time I have been using this – my hair does NOT get greasy after a day or two like it used to. My hair is dry because of coloring but gets annoyingly dirty/greasy feeling in about two days after washing, but it hasn't happened anymore, and that's great!

SUSTAINABILITY (yay!)

Their website says they are operating in a sustainable manner and are committed to reducing their environmental impact and increasing transparency while maintaining a commitment to product safety and sustainable practices as an integral and fundamental part of their business strategy and operating methods. They say they use safe ingredients set by the standards of major regulatory agencies (FDA, EPA, European Commission, etc.) and stay abreast of emerging issues to ensure continued compliance and safety. In the event new scientific evidence raises legitimate concerns about the safety or safe use of some of their ingredients, they will always try to find alternatives and, if necessary, set a goal to reduce or eliminate that ingredient. Their poducts are paraben, Sodium Laureth Sulfate and Sodium Laurel Sulfate free.

CRUELTY FREE (yay!)

Copy-paste from their website: OGX® products are NOT tested on animals. OGX® does not initiate animal tests on either finished products or ingredients whether directly or indirectly. All ingredients used are carefully monitored. All suppliers are requested to confirm that their materials have not been tested on animals. Ingredients which do not have this data supplied for them are not used in any products. OGX® is against the suffering endured by animals when ingredients and products are tested. We support suppliers and organizations that are developing alternative methods of testing without using animals.

INGREDIENTS

Shampoo
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Sodium Cocoyl Isethionate, Hydrolyzed Keratin, Argania Spinosa (Argan*) Kernel Oil, Dimethicone, Amodimethicone, Sodium Chloride, Glycol Stearate, PEG-120 Methyl Glucose Dioleate, Cocamidopropyl Betaine, Cetrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Trideceth-12, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Tetrasodium EDTA, Fragrance (Parfum), Yellow 5 (Cl 19140), Yellow 6 (Cl 15985), Blue 1 (Cl 42090).

Conditioner
Water (Aqua), Cyclopentasiloxane, Cetearyl Alcohol, Dimethicone, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Behentrimonium Methosulfate, Dimethiconol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Cetyl Alcohol, Fragrance (Parfum), DMDM Hydantoin, Yellow 5 (CI 19140), Yellow 6 (CI 15985), Blue) (CI 42090).


THE COMPANY

The company is from Clearwater, Florida, US, but the shampoo and conditioner labels say made in Canada and distributed by OGX LTD United Kingdom. I read from Reuters that Unilever, Henkel, L'OrΓ©al and other companies have submitted first-round bids in the auction for OGX shampoo maker Vogue International LLC. I hope they will not sell the company to become just another pocket for giants swallowing the market. The current owner, Carlyle Group, a buyout company, has invested in many areas across the globe and industries and used to own brands like Philosophy and dr Pepper for instance (both sold for now).
In 2013 OGX settled a class action lawsuit accusing it of misleading customers into thinking its Organix shampoo and personal care products were wholly organic. The company paid $6.5 million into a fund to compensate consumers and changed the brand name to OGX.



OVERALL RATING

+ Cruelty-free 
+ no parabens, no Sodium Laureth Sulfate, no Sodium Laurel Sulfate
+ pH balanced 

– none really...

Bang: πŸŒŸπŸŒŸπŸŒŸπŸŒŸ 4/5
Buck: πŸ’°πŸ’° 2/5

Website www.ogxbeauty.com